Yolka Chocolates
photos:
Skylar Nielsen
Marian Rivkind shared with me her brilliant idea to create chocolate ornaments inspired by her Russian heritage. She was determined and passionate about making her product a reality, but needed creative input, branding, and concept design. We had a series of meetings and established that Marian is a modern gal, and so we wanted the product to reflect her design preferences. The chocolates had to be sleek and fresh-looking to the market but still carry the vestigial qualities of old world holiday traditions. She had already chosen the name Yolka, which is Russian for "holiday tree", and without question we knew it was the perfect name for the product.
The process went like this:
I took inspiration from the magical turrets we always associate with Russia.

Also, the exotic Ballet Russes:


And I always take inspiration from folk art - whenever I am trying to capture the authentic feel of a decorative tradition:



Exploring the font for the logo:

The logo after refinement:


Early sketches to envision the foil pattern for the chocolate ornaments:



The final drawings I did for the foil patterns:

Final leaf pattern for the chocolate foil, after separating it in photoshop and mocking up the black and metallic:

And the flower foil:

Brainstorming sketches to envision the box concept:

A more developed box concept sketch. Here you see how I used the Russian turret-shape:


An early mock up with the logo.

We decided early on to do an orangey-red for the box exterior. I was fresh from a conference with the International Association of Color Consultants, where we thought a lot about color marketing. I felt that an orangey-red would convey the social/sharing, celebratory aspect of the holiday season. We used black, gold, and silver to make it exotic, rich looking, and exclusive. It took some trouble-shooting to get the right hue. I ended up glazing the pre-production box with paint to get the right color. By the way, orangey-red is turning out to be the it color of the season.

Final product, finally!!! Actually, this process only took about three months time.
Yolka chocolates. 